Zoo e-News received this trophy at the annual PRISM Awards of the Public Relations Institute of Southern Africa (PRISA).

At a glittering red carpet event in Johannesburg on 25 March 2012, Zoo e-News was awarded a prestigious PRISM Award by the Public Relations Institute of Southern Africa (PRISA).

The award was given in the category "Publications" and the judges considered how the newsletter contributed towards achieving the overall public relations and business strategy of the zoo. "Zoo e-News illustrated how an electronic newsletter could serve as a powerful marketing tool in an organisation's customer relations management," the judges commented.

At the event the Chairperson of the PRISA Public Relations Consultants Chapter, Lorraine van Schalkwyk said, "Once again our strategic communication professionals have demonstrated that we can produce world-class strategies and publications worthy of an international stage."

The competition attracted over 200 entries. The awards promote excellence in public relations and strategic communication in South Africa.

The National Zoo's Manager of Commercial Services and Business Development, Craig Allenby mentioned that there was stiff competition in this category and the zoo competed against some of the biggest public relations and advertising firms in the world.

"Well done to all who contributed towards our newsletter's success," he said.